Lotus Land


Remarquable, ces bijoux en perles de verre et parure argent sont la combinaison et la collaboration d’un design italien créé par les étudiants de l’institut européen de Design de Milan et du talent de 200 femmes artisans Massaï.
Outre le plaisir de porter ces bracelets fabriqués avec amour et savoir-faire, chaque dollar que vous dépensez est un vote exprimé pour améliorer les conditions sociales des femmes Masaï.

Ces colliers magnifiques réversibles en perles de verre et parure argent sont la combinaison et la collaboration d’un design italien créé par les étudiants de l’institut européen de Design de Milan et du talent de 200 femmes artisans Massaï.

Cliquez pour plus d'info et VIDÉO: https://bit.ly/3c0JB8f 


Une rencontre fortuite de deux femmes profondément touchées par le taux de déforestation du pays et une idée toute simple mais géniale ; celle d’encourager le talent des femmes artisans Masaï et de développer des canaux commerciaux stables afin que celles-ci puissent améliorer leur condition sociale et devenir autonomes dans un pays où l’économie sociale décline chaque jour. Outre le plaisir de porter ces bracelets au design exceptionnel fabriqués avec amour et savoir-faire, chaque dollar que vous dépensez est un vote exprimé pour améliorer les conditions de vie de ce peuple fier et authentique.

 

Lotusland exotic and exquisite jewellery makes women look and feel even more beautiful!

Yet most people are surprised to hear our unusual story…

In fact, the idea for this jewellery project came as a creative and collaborative environmental solution to help stop deforestation in the foothills of Mount Kilimanjaro, East Africa, while simultaneously addressing the poverty of the local Maasai tribe by using an innovative business solution. Until our jewellery project, the Maasai tribeswomen in this region generated income by cutting down trees and making and selling charcoal. This resulting deforestation was unsustainable and destructive to the balance of the ecosystem.

In 2006, through a chance meeting of two women in the small Kilimanjaro airport waiting room – Rossella Rossi (Founder and President of the Italian environmental protection NGO Istituto Oikos and Oikos East Afric), and safari lodge owner Tati Oliver – both deeply troubled by the increasing rate of deforestation and desertification they were witnessing all around them, a clever but simple idea was born. Logging bans had failed, impossible to implement, yet these Maasai women needed a way to make money to support their families. As the women talked the answer became clear. By combining strengths – the design genius from Italyand the rich beading artisanship of the Maasai – a company could be created offering an alternative work solution. Now instead of logging for charcoal these highly talented women artisans are meticulously handcrafting pieces of wearable art using designs created by students at the Instituto Europea di Design in Milan, led by partner and Director Francesca Soldini.

The development of this alternative micro enterprise now protects the environment, preserves indigenous culture, at the same time creates a stable and sustainable income source for the women. The result has succeeded in greatly improving the lives of these Maasai who now can easily afford food, medicine and other needs, and instead of resorting to manual labour many daughters are now studying hard as secondary school student. Now that’s a beautiful thing on many levels!

Help to keep this successful jewellery project going and growing by owning your very own pieces of the collection!


FR
FR
FR