Flip Flop

The Ocean has become the
world’s dump-yard!
What is thrown away upstream ultimately ends
up in the ocean – sad fact over 80% of land waste
ends up in our seas, impacting both human and
marine life.
The new Ocean Sole tagline, Flip The Flop,
references the global flip-flop problem and calls
upon global citizens to recognise and tackle the
problem. With everyone’s help we can flip the ‘flop’
it on it’s head for a more sustainable future.
Ocean Sole’s recycling efforts on the East African
coast have made significant improvements to the
environment and the quality of life within the
areas which Ocean Sole operates and impacts